London Lantern

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Fashion Frox

15/09/2004, By

Reader Rating: 2.8 from 644 votes


There are few unique events in London, but ‘Fashion Frox’ has to get pretty close, when it opens on Sunday 24th October 2004 for the fourth time, Britain’s finest Vintage dealers will be converging on Grays Antique Market. The dealers offer an extraordinary collection covering over one hundred years of fashion - gorgeous frocks, gowns, textiles, lace, linen, handbags, exquisite accessories, jewellery and much more all under one roof, with a great changing room and even a 1950’s Milk bar Café!

This year the Vintage Mayfair is teaming up with ‘Biba – The Biba Experience ’ to celebrate the labels 40th Anniversary as it still remains one of the most evocative names in Fashion Design. The creators of BIBA had the same philosophy as Vintage Mayfair ‘Fashion Frox’, by mixing Art Nouveau, Art Deco and the Golden Age of Hollywood with the contemporary.

The concept of combining different eras with cutting edge flair to create modern individuality captured the imagination of the sixties and is now the essence of Vintage Mayfair in 2004. In celebration of the anniversary there will be nearly a hundred BIBA pieces on sale over the weekend, from a gorgeous multicolour faux fur coat to floaty chiffon dresses and even iconic black and gold boxes of BIBA matches from the original store.

Once more they intend to reinvent and redefine the boundaries of Vintage Shopping with ‘Fashion Frox’ as it offers the ultimate quirky alternative to the numbing treadmill of Oxford Street – particularly when it comes to finding the most original Party Outfit this season.

Pieces include Chanel, Pucci, Yves Saint Laurent, Fortuny, Balenciaga, Jean Muir, Mary Quant, Dior, Vionnet, Louiseboulanger, Callot Soeurs, Adrian, Jacques Fath, Maggy Rouff, Ossie Clark and Jean Varon.

Ranging from 50’s aprons at £25 to museum quality 30’s embroidered satin slips at £60 and 20’s beaded dresses at £1500. Thousands of vintage delights all without rising out of bed before 12 pm on a Sunday, what more could one ask?

The dealer’s client lists are extraordinary including Kylie, Galliano, Sadie Frost, Kate Moss, Tom Ford, Liv Tyler, Miranda Richardson, Courtney Love, Paul Weller, Yasmin Le Bon, Lulu Guinness and Stella McCartney.

So whether it is the quirky beauty or total individuality, celebrities and ‘fashionistas’ are still drawn to Vintage like paparazzi to a premiere.

Despite the publicity and dissemination of Vintage into the High Street over the last few years, the top end Dealers who exhibit at the Fair have seen an explosion of interest and sales, which is set to continue.

The fascination with original pieces of Vintage is growing, but the experience of shopping for Vintage has evolved in the last 10 years and ‘Fashion Frox’ is part of a New Generation of glamorous sophisticated fairs that feel 100 miles away from a market stall, yet retain trade prices.

Everyone from Vintage Junkies to Vintage Virgins are welcome, but expect to catch the Vintageous Bug!

The Music Room, Grays Antique Market, 26 South Molton Lane W1, Two minutes from Bond Street Station.

Entry is £5 on the door. Tickets can be bought in advance.

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